A startup on the way up. That’s how fast it can go. Just the first date at the beginning of the year and suddenly we popped two new brands out of the ground in October and together with the startup VOGT Schlafsysteme. The manufacturer of luxury air beds spent almost 10 years on the perfect bed. A product that is actually not one – but an attitude to the quality of life. After 10 minutes, you do not want to get up. Our challenges with our largest project so far?
The Startup VOGT Schlafsysteme specializes in the B2B area, more specifically, the equipment of hotels. The company vision is not only to produce the best bed in the world – which is probably achieved with the current VEIGHTLESS model – no, it even goes so far as to change the booking behavior of hotel guests. The bed as the center and main reason for an overnight stay in the hotel should become the actual booking criterion. A very ambitious goal when you consider that most people in airbeds probably think of foot pumps and latex mattresses, which one also gladly takes with the sea.
In order to provide a sound foundation for the development of a comprehensive corporate identity, the development of a strategy, including market, customer and competition analysis, was the result. The result is a combination of luxury, reliability and modernity. The tension between the visualization of high-quality materials and products and a linguistic awareness to ultimately strengthen the brand at the end user is also reflected in the two brands. VOGT Schlafsysteme as manufacturer and contact for investors. VEIGHTLESS as the actual brand and symbol for quality of life deluxe.
After months of work, coordination and conception, the launch of the two brands together with the startup sites was a complete success.
Startup : From 0 to 100 at a glance:
We developed the logo, slogans, corporate design in colors, typography, picture language. We planned and implemented the first photoshooting, developed the wording and the texts, and ultimately put everything together into a suitable ensemble, one of which fulfills the great vision of this startup..
We quote Wikipedia and excerpts from our e-mail correspondence:
One of the five platonic bodies (according to the Greek philosopher Plato), more precisely a regular polyhedron with eight (congruent) equilateral triangles as surfaces and high symmetry, all corners, edges, and surfaces are alike.
According to the four-element doctrine, all being consists of the four basic elements fire, water, air, and earth.
Plato ordered the Platonic bodies to belong to the four elements: fire stood for the tetrahedron, air for the octahedron. The icosahedron was associated with water, the hexahedron with the earth. According to this theory, the dodecahedron could be equated with the fifth elementary ether postulated by Aristotle.
„The octahedron as a company logo is becoming increasingly popular with us. I’ve talked about this word (without our bed) – you immediately have a great conversation …. „