VEIGHTLESS

Kunde: VOGT Schlafsysteme / Munich / Pfaffenhofen – Branche: Producer / Startup / Hospitality 

„THE STARTUPs PRODUCT. ONE PROJECT – TWO BRANDS „

Perhaps you have already stumbled upon our project VOGT Schlafsysteme and therefore know what it is about? If you do not get a short demo here. VEIGHTLESS is an airbed of the absolute extra class. Yes, an airbed. No, these are not the things for the swimming pool. Rather, air beds are modern high-tech beds, which differ in their stepless adjustability from conventional systems such as, for example, box-spring beds. The startup VOGT Schlafsysteme has however with the VEIGHTLESS however the goal set itself also from other Luftbetten manufacturers to differentiate. Starting with the B2B target group „hoteliers and their investors“ up to the materials used. Last but not least, VOGT consciously refuses (and as we find it right) how to use as many natural raw materials as possible. Sounds a little off-the-wall, but you will be no less amazed than we are after we have detailed the comparison of functional high-tech fibers and natural raw materials like cotton or similar.Employment. Not only obvious advantages such as the breathing activity speak for these materials. Also the environmental friendliness – Yes, correctly read. Depending on the origin and processing of a substance, the sustainability of a substance is evaluated, comparable luxury beds that advertise with expensive and rare cotton varieties or even fillings from rosshaar or down, take up enormous logistical expenses. Apart from the fact that each of these products has to be cleaned and reprocessed in highly complex processes.

Every VEIGHTLESS, on the other hand, is made in Germany, real Made in Germany! In this case, the last seams are not put together at the end, in order to be able to glue this seal of approval to the product. Made in Germany starts in Germany, already with the chemical compositions of individual substances.

„CORPORATE IDENTITY – EMOTIONALITY DELUXE“

This is precisely one of the key points in communication and corporate identity. Contrary to public opinion, therefore, it was necessary to develop a communication that could weaken this widespread fallacy, on the one hand, simply for a better quality, on the other hand, to really offer the customer what they value: resource-conserving, durable and easy-care materials .

„THE NAME AND THE LOGO – A CANSMITH ORIGINAL!“

No standard font is perfect. Corresponding to the high requirements, we refined a luxury font according to ideas of the customer. Adaptation of the serifs to the elucidation of weightlessness, oscillations and arcs flatten, individual letters in width and thickness adapt. From luxury became perfection. For example, we will present the changes to the letter „E“.

The result is impressive:

„LOGODESIGN AT ITS FINEST – THOUGHTS“

„VEIGHTLESS“ (as a slight modification of the word „weightless“)

With the brand name VEIGHTLESS among other things, exactly this is to be achieved. The pronunciation should be the same, but the grammatically correct „weightless“ remain the same.

ASSOCIATIONS, FEELINGS & PLEASURES
Thus, the recipient (on the first contact with the brand) is given the task of building a logical bridge of his associations to „weightlessness“ into a bed / mattress. The only logical conclusion is a „quasi-feeling of weightlessness“. This creative process is intended to arouse the curiosity of the recipient, since the recipient now has a feeling that does not really exist in „this form“.

SYMBOLIZATION BED AND CONSTRUCTION
Gravity is actually achieved only in the universe, or in simulations, for example, during a parabolic flight. „Pure“ weightlessness is found onlyoutside the earth („above the air“). The name VEIGHTLESS is meant to convey this feeling to the sleeping person, since it is also „over the air“ (air chamber). In addition, the two highlighted „E-serifs“ represent the state of weightlessness visually.