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ADVERTISING AGENCY – IT DOES NOT ALWAYS HAVE TO BE MUNICH

WHY DO ADVERTISING AGENCIES ACCUMULATE IN CITIES LIKE MUNICH OR BERLIN?

A large number of advertising agencies are mostly found in large cities like Munich or Berlin. This has several causes. On the one hand, advertising agencies of course choose the potential customers in the same region. These are logically found at typical business locations. Large companies and corporations often award millions of dollars. This is why all major advertising agencies can be found geographically in the appropriate range. On the other hand, advertising agencies like their big companies choose their location based on a certain image. Berlin is well-known for unusual and creative advertising agencies, which also do not shy away from the risk of communication with their customers. Advertising agencies from Munich have in principle the reputation of being very serious, classic and yet modern. However not so dared. We would call that solid communication.

VIRAL, SOCIAL MEDIA, CORPORATE DESIGN & IDENTITY

This also goes hand in hand with the fact that the specializations also spread geographically. Advertising agencies with the focus “viral campaigns” and “unusual web design” are more likely to be found in the north. Corporate design, classic branding and relaunch agencies in the South. This is partly connected with the image of the big cities, partly also with the way of life of the people in general.

WE WADDLE THROUGH FROM NORTH TO SOUTH

The advantage of setting up an agency in a smaller city is not necessarily obvious and is often dependent on the agency ‘s objectives. On the one hand, it can have advantages due to its own specialization, on the other hand the potential is higher economic and prosperous communities Competition.

For us, there was another huge advantage. We see Garching as a rather indescribable leaf regarding advertising agencies. This gives us the chance to break this grid somewhat. Creative, viral, young and Berlin flair paired with solid Munich quality.

In addition, there are simple added values which we can experience and pass directly to our customers. The best example is the prices. Less rent means lower fixed costs means lower prices for the service.

COMPETITION THINKING?

Out of place. That’s why there is this contribution. For customers rather uninteresting, we know. But why should we leave the elbow? Our call to all those who are thinking to start an advertising agency: make your location at least as many thoughts as you can to your specialization and then go! You can also benefit from each other. Even in the same place!

Philip Kanwischer

Written by: Philip Kanwischer

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